August 26, 2019 / in Blogging, Community Service, LinkedIn / by Jason Terry
Hello friends! Every once in a while, I have so many things on my mind that I do a Top 3. I hope one of these is helpful for you! Here we go:
I was recently working with TeeQuest Solutions. They are one of my newest blogging clients. They create software that golf courses all over the country use for booking tee time slots.
As they’ve gotten started in their storytelling, they’re editing their stories internally and the quotable quote I heard from Kris was, “Don’t Neuter My Voice”. (Kris is the Director of Sales and a partner in the business.)
What he meant by that is editing is great, but you still want it to sound like the person that wrote it. And I agree. When you’re writing stories, they should remind people of you. How you talk with them in person. And that comes across in the words that you use.
One of the worst things you can do is use a bunch of marketing speak. People instinctively stop paying attention when they read or hear those words. Words like synergy. See? I already started losing you there…
Thank you for all the comments and feedback about, “Nobody is going to tell you your LinkedIn profile photo sucks.” I had a handful of people send me photos to compete for the worst profile photo ever… and there were some that were worse than my example. So kudos!
I also know a few people that updated their profile pic as a result. So I’m glad that story resonated.
Do a Google search for Worst LinkedIn Profile photos and grab a cup of coffee. (And yes, I used Let Me Google That For You in the link.)
I’m riding in the Tour de BBQ again this year with a group of friends. I’ve been doing fundraising for this event with proceeds going to the KU Cancer Center Survivors Clinic.
I hope you never need their services… but if you do, you’ll be glad they exist. I had a friend work with them this year, so it hits even closer to home. And yes, I’m so glad she was able to walk through their doors.
Thanks for reading! I hope you have a great week. Stay dry. Stay motivated. And if your discipline fails you, remember this: “Never get so busy making a living that you forget to make a life.”
Me? A blogger?
Honestly, I was skeptical. My first few posts were dry, hard to write and not very interesting, even to me. Then I had a breakthrough. I wrote about my passion for Bruce Springsteen. Very personal, very “non-banky.” The response was overwhelmingly positive.
Pam Berneking
Former President and CEO of Alterra Bank
