Marketing comes in many forms, but it’s all about telling stories.

October 16, 2024 / in Marketing / by Jason Terry

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Hello friends! My video this week is all about the purpose of marketing. If you consider any of the marketing you’ve seen, it is all about telling a story. When you tell a story, it lets the person listening connect on a personal basis. Sales and marketing efforts are accelerated and enhanced when there are lots of stories being told.

The big question I ask: Do you have a recurring, repeatable process for telling stories at your company?

This is NOT an effort to get you to hire me to help you tell your stories. I genuinely want good companies led by good people to stop being the best kept secret in town. I want them to grow so that they can help more people get to where they are heading. A big part of the success of a company is driven by good storytelling. (And yes, once you earn a new client you have to deliver to keep them. And telling a story about THAT is also a good idea!)

I hope this video makes you think about what you are doing related to storytelling in your company or organization. If you have any questions for me, let me know in the comments. Thank you for watching!!!